11-02-2008 - ChangingWorlds Launches ClixSmart Discovery for Off Portal Personalization at the Mobile World Congress

Barcelona, Spain and Dublin, Ireland, Monday, February 11th 2008

ChangingWorlds, the global expert in Personalization and Content Discovery techniques for mobile data, today announced the launch of its new solution for Mobile Internet personalization – ClixSmart Discovery – at the Mobile World Congress in Barcelona. 

 

ClixSmart Discovery enables mobile operators to intelligently personalize the ‘invisible’ 90% of off-portal content including content catalogues, content partner sites, networked content applications and freely available Mobile Internet content. ClixSmart Discovery forms part of the ClixSmart Mobile Internet Platform which includes sophisticated reporting as well as the profiling and personalization of Mobile Internet content.

 

ClixSmart Discovery uses an off-portal subscriber intelligence engine which actively monitors users’ Mobile Internet browsing habits in order to analyze emerging behaviour patterns. This enables mobile operators to build in-depth business intelligence on the likes and preferences of individual portal users browsing off-portal.

 

The intelligence gained from tracking off portal behaviour enables the personalization of Mobile Internet advertising, Mobile Internet content discovery, Mobile Internet content recommendations and intelligent Mobile Internet search.

 

Speaking today, Professor Barry Smyth, Co-Founder & Chief Scientist for ChangingWorlds said “As in the case of ‘on-portal’ browsing, the promise of open internet browsing on the mobile device with restricted user interface and limited screen size also presents significant content discovery and usability challenges for end-users. In fact the challenges are significantly greater. Our new solution for off Portal Personalization, ClixSmart Discovery, extends the usability benefits of our proven ClixSmart personalization to off portal browsing applications ensuring easy information access for subscribers and an overall enhanced experience.”             

ClixSmart Discovery enhances ClixSmart Intelligent Navigation (the automatic reorganization of the portal menu according to individual usage patterns) by enabling a subscriber’s favourite off-portal services to be promoted onto the mobile operator’s portal, in a similar fashion to promotion of on-portal services.

 

This enriches the on-portal browsing experience providing subscribers with direct simple access to their favourite off-portal services, thus increasing traffic and revenue for the mobile operator.

Also speaking today, ChangingWorlds CEO, David Moran said “ClixSmart Discovery benefits mobile operators through increased mobile data usage, reinforcing the mobile operator’s brand identity and providing more opportunity to target users with relevant advertisements based on their off-portal browsing and content consumption. End users also benefit from increased awareness of available services so they can quickly discover relevant off-portal content. This increased content consumption leads to greater data revenues for the mobile operator.”

  

 

About ChangingWorlds            

ChangingWorlds is the market-leading provider of intelligent personalization and wireless portal products to the telecommunications industry. Based on advanced artificial intelligence technology, the company’s ClixSmart™ Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the wireless internet, resulting in greater ARPU (Average Revenue Per User) for the network operator. Results from implementations of the ClixSmart Intelligent Portal Platform have shown an increase of mobile internet ARPU (Average Revenue Per User) and mobile internet traffic by 20% - 30%.

Proven in market as a high-performance, scalable and carrier-grade wireless portal solution, ClixSmart is used by over 50 wireless operators worldwide including the Vodafone Global Group, O2 UK & O2 Germany, the TeliaSonera Group, T-Mobile Austria, Celcom Malaysia and Hong Kong CSL. ChangingWorlds was founded in 1999 and is privately owned. The company now employs over one hundred highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).

 

Press Contact

Kathrina Gallogly

Marketing Manager

ChangingWorlds Ltd.

Tel:           +353-1-4359806
Mobile:      +353-87-2797362

Email:     kathrina.gallogly@changingworlds.com

 

 

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