Intelligent Recommendations

 

Intelligent Content Recommendations


Download the ChangingWorlds ClixSmart Recommender Data Sheet


ClixSmart Recommender delivers relevant, personalized content recommendations
to enhance content discovery for mobile internet users and to increase mobile data ARPU.

With the vast array of services now on offer, mobile portal users can find it increasingly difficult to discover content of interest to them. ClixSmart Recommender offers an intelligent solution to this content discovery challenge by automatically generating personalized content recommendations, which are relevant and interesting to the individual mobile portal user.

As well as the creation of in-depth individual subscriber business intelligence, the ClixSmart engine is also unrivalled in its ability to implicitly build user   community preference information which implicitly links a subscriber’s interests to the interests of other similar subscribers and then to relevant content. It is this unique capability that led to the development of ClixSmart Intelligent Recommendations.


Both individual and community subscriber intelligence is used to automatically generate personalized content recommendations based on a user’s preferences as captured by their mobile portal use and also by leveraging community business intelligence to generate community based recommendations e.g. Users who downloaded ‘X’ also downloaded ‘Y’. This means that subscribers will discover relevant content of which they were unaware ofbefore, again leading to increased mobile portal usage.

 

Looking at the screenshot on the right, we see that the user who frequently accessed movie news on the mobile portal and has this content item promoted by intelligent navigation, is also made an intelligent recommendation based on his preference information that recommends ‘EMPIRE’ which also offers movie news and reviews.



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