Off Portal Personalization & Profiling

 

ClixSmart Discovery


Download the ChangingWorlds ClixSmart Discovery Data Sheet


Monetizing the Mobile Internet


The vast array of content and services available on the mobile internet presents a significant content discovery challenge for mobile subscribers and diminishes the mobile internet user experience. This serves to restrict market take-up and in turn limits growth in mobile internet revenue for the operator.

 

ChangingWorlds’ ClixSmart Discovery offers an intelligent solution to mobile internet

usability challenges. It applies the benefits of ClixSmart personalization, subscriber intelligence and content discovery applications to enhance service relevance and enrich the mobile internet user-experience. Comprising an extensible suite of personalized content discovery applications, ClixSmart Discovery seamlessly integrates with the ClixSmart Intelligent Portal Platform, to provide an optimum balance of compelling on-portal and off-portal services that attract subscribers again and again, thus enabling the mobile network operator to monetize the mobile web.

 

Intelligent Personalization

ClixSmart Discovery leverages ChangingWorlds’ advanced personalization and subscriber
intelligence technologies to deliver a personalized mobile internet experience for each
individual subscriber. It enhances mobile internet usability and raises subscriber
awareness of relevant mobile internet services to drive up mobile internet usage and
stimulate increased ARPU from mobile internet services.

 

Mobile Internet KPIs


ClixSmart provides detailed key performance indicators (KPIs) relating to mobile internet usage to facilitate timely and informed decision making. Reports are presented in concise graphical format via intuitive, web-based dashboards that provide stakeholders with ‘one-click access’ to key statistics



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