Personalized Content Discovery
Download the ChangingWorlds White Paper ‘The Truth About Relevance’.
ChangingWorlds is the leading expert in the area of mobile content personalization and intelligent content discovery and was the first software company to develop unique personalization to deliver relevant and targeted content to mobile portal users.
Since the inception of ChangingWorlds, we have championed and pioneered the need for the intelligent delivery of personalized content to ensure the success of the mobile internet. Having delivered our patented, unique personalization in more than 50 mobile operators worldwide, it is now widely accepted that personalization is absolutely essential for every mobile internet strategy. ChangingWorlds has continued to lead the path for personalized mobile content discovery delivering innovative personalization solutions for mobile portal navigation, for mobile search, for content recommendations and for mobile advertising:
ChangingWorlds’ ClixSmart personalized content discovery applications create a dynamic portal with enhanced usability and relevance to offer the best possible user experience. They include:
ClixSmart Personalization and Profiling
ClixSmart Intelligent Navigation
ClixSmart Intelligent Navigation
ChangingWorlds patented, unique personalization for mobile portals is called Intelligent Navigation™
Intelligent Navigation is so called because it automatically adapts the structure or navigation menu of a mobile portal for each individual subscriber based on their mobile portal usage. It promotes frequently accessed services / content menus based on a subscriber’s behaviour to a higher position in the mobile portal. This level of personalization is achieved by using in-depth user profiles to enhance the navigation to relevant content. As demonstrated in the screenshot on the left, this particular user frequently accesses details of movies at the cinema and so this content item is automatically promoted to a higher position in the mobile portal for easier access. This reduces the ‘click-distance™’ to mobile portal content, resulting in increased user satisfaction and increased usage.
ClixSmart personalization leverages ChangingWorlds patented artificial intelligence technology, to dynamically analyze users based on their wireless internet activity, browsing patterns and download transactions. ClixSmart personalization is automatic and implicit so it dynamically keeps up-to-date with users’ changing interests without requiring any effort on the user’s part. ChangingWorlds is unrivalled in its ability to implicitly create individual behavioural and community profiles based on portal usage.
ClixSmart Recommender
As well as the creation of in-depth individual subscriber business intelligence, the ClixSmart engine is also unrivalled in its ability to implicitly build user community preference information which implicitly links a subscriber’s interests to the interests of other similar subscribers and then to relevant content. It is this unique capability that led to the development of ClixSmart Intelligent Recommendations.
Both individual and community subscriber intelligence is used to automatically generate personalized content recommendations based on a user’s preferences as captured by their mobile portal use and also by leveraging community business intelligence to generate community based recommendations e.g. Users who downloaded ‘X’ also downloaded ‘Y’. This means that subscribers will discover relevant content of which they were unaware ofbefore, again leading to increased mobile portal usage.
Looking at the screenshot to the left, we see that the user who frequently accessed movie news on the mobile portal and has this content item promoted by intelligent navigation, is also made an intelligent recommendation based on his preference information that recommends ‘EMPIRE’ which also offers movie news and reviews.
ClixSmart Ad Personalizer
As a very personal device, a mobile phone must offer only information and advertising that is strictly related to personal interests. ChangingWorlds has extended its unique and patented blend of personalization and unrivalled subscriber intelligence capabilities to mobile advertising. ChangingWorlds’s personalized mobile advertising solution is a unique solution to deliver truly targeted and highly personalized mobile adverts that will ensure mobile operators keep both subscribers and advertisers happy.
To achieve true personalization of mobile advertising where adverts are highly relevant, attention grabbing and will illicit a response that can be measured, requires very sophisticated and PURE subscriber intelligence. In the screenshot on the left we seeadvertising targeted to a specific subscriber based on their interests and context. This particular mobile subscriber frequently accesses information regarding concerts and music gigs and also downloads many games.
With ClixSmart, advert selection is based on true relevance by using an individual’s preference information to control conditions for advertisement. This maintains the personalized user experience, increases the effectiveness of mobile marketing campaigns and ensures a more efficient use of ad space.
ClixSmart Campaign Manager
Based on ClixSmart’s implicit personalization engine, which captures detailed business intelligence information based on actual user behaviour, ClixSmart Campaign Manager enables mobile operators to rapidly launch branded mobile marketing campaigns, which can be targeted at individual subscribers in order to increase service awareness, stimulate service take up and drive up data ARPU.
ClixSmart Campaign Manager removes all of the complexities involved in conducting a mobile marketing campaign and allows the marketing team to take full control the campaign and the responses. Its intuitive campaign management console allows the marketing team to easily plan, manage and track a mobile campaign, without requiring any software integration or development.
ClixSmart Campaign Manager will enables operators to quickly launch campaigns and measure the results in real time.
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Promote new products and services
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Enhance the user experience
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Stimulate growth in service usage
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Increase Revenues
Award Winning ClixSmart Personalization
Blended Personalization – The Meaning of True Personalization
At the core of the ClixSmart platform is a business intelligence and personalization engine that is capable of capturing unrivalled subscriber intelligence by automatically monitoring the implicit behaviour of users online in order to learn rich preference information and by combining this information with external sources of complimentary data, from demographic details to billing data.
Furthermore, the ClixSmart personalization engine leverages a unique model of relevance by combining many different relevance factors. These factors include key behavioural, demographic, content and temporal features.
The result is a proven approach to personalization that is capable of guaranteeing that each user is presented with relevant information in a timely and sensitive manner. Ultimately the success of this approach to relevance and personalization is best measured by the impact that it has on the behaviour of users. In this regard, ChangingWorlds deployments with more than 45 of the world's leading mobile operators have demonstrated how ClixSmart personalization technology contributes to a significant increase in the quality of the mobile user experience and in so doing drives usage.
Approximately 1 Billion Individual Lifestyle and Content Preferences Captured - Approximately 6-8 Billion Individual Content Promotions Generated
The ClixSmart platform has used its behavioural profiling techniques to record approximately 50 million mobile subscriber intelligence, providing its mobile operator clients with an unrivalled repository of subscriber intelligence. Moreover this subscriber intelligence is characterised by its use of fine-grained preference and behaviour data, unlike more traditional coarse-grained demographic features. This is important because it means that these profiles facilitate a more targeted approach to content recommendation and advertising. For example, these ClixSmart profiles cover approximately 1 billion preference features that capture critical information on the lifestyle and behavioral preferences of individual subscribers and communities of likeminded users.
Leading mobile operators have used this rich repository of subscriber intelligence, in combination with the ClixSmartpersonalization platform, to deliver highly targeting promotions in a range of different mobile internet scenarios, including: automatically adapting the navigation structure of a mobile portal to suit the preferences of individual subscribers; promoting premium content and services; and managing personalized advertisement campaigns.
Awards Won for ClixSmart Personalization and Intelligent Content Discovery
ChangingWorlds solution has won many technology innovation awards ChangingWorlds is internationally recognized for its advanced research in the areas of Artificial Intelligence and Personalization in conjunction with the Smart Media Institute at University College Dublin, Ireland’s largest university.
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2006 Winner
Deployed Application Award for ‘Enabling Intelligent Content Discovery on the Mobile Internet’
ICCA The annual Innovative Applications of Artificial Intelligence conference 2007
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2005 Winner
Wireless Developer of the Year
Digital Media Awards, Dublin, Ireland, 2005
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2002 Winner
Best Application Award for 'The Plight of Navigator: Solving the Navigation Problem for Wireless Portals.'
ECAI - the 15th European Conference on Artificial Intelligence, Lyon, France, 2002
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2002 Winner
Best Research Paper Award for 'The Plight of Navigator: Solving the Navigation Problem for Wireless Portals.'
AH2002 - The Second International Conference on Adaptive Hypermedia and Adaptive Web-based Systems, Malaga, Spain, 2002
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2001 Winner
Best Research Paper Award for 'Collaborative Case Based Reasoning: Applications in Personalized Route Planning'
International Conference on Case Based Reasoning, Vancouver, Canada, 2001 -
2000 Winner
Deployed AI Application Award
PERSONALIZATION and
CONTENT DISCOVERY
Download:
ChangingWorlds Case Studies to learn how
ClixSmart has benefited
mobile operators worldwide.
CLICK HERE TO REQUEST CASE STUDIES
