01-11-2006 ClixSmart powers SurfPort® user growth for TeliaSonera
Dublin, Ireland, November 1st, 2006, ChangingWorlds, the leading provider of Intelligent Portal Platforms and personalization solutions, today announced that TeliaSonera has increased the number of active subscribers on its flagship SurfPort wireless internet portal to over 1 million users.
TeliaSonera launched the SurfPort portal on ClixSmart throughout 2005 and 2006 in Sweden, Finland, Norway, Denmark, Lithuania and Estonia. Growing the SurfPort user base to over 1 million subscribers marks a major milestone achievement and represents a 60% growth in usage over the last 12 months.
“It is great that so many people have discovered the benefits of SurfPort, which is well on its way to becoming a service for the mass market,” says Henrik Nilsson, head of SurfPort at TeliaSonera AB. “ClixSmart provides SurfPort with a functionality that makes it possible to personalize the portal's content offerings for each end-user. We see vast potential in this functionality going forward.”
ClixSmart’s modular and extensible architecture facilitated a seamless integration with TeliaSonera’s network infrastructure, thus speeding the SurfPort launch. It provides TeliaSonera with a highly scaleable, carrier-grade portal solution that optimises the end-user experience by increasing relevance and reducing click-distance™. In addition, ClixSmart’s intuitive multi-portal management and ‘one-click’ publishing features enable TeliaSonera to rapidly launch new services on the SurfPort portal.
“The major growth in SurfPort subscribers announced by TeliaSonera highlights how ClixSmart’s enhanced usability features significantly increase the market penetration of wireless internet services”, adds Vincent Ryan, vice president of sales and marketing at ChangingWorlds. “We are delighted at the popularity of SurfPort so far and we look forward to continuing to work with TeliaSonera to drive even greater usage growth.”
About TeliaSonera
TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of December 2005, TeliaSonera had 19,146,000 mobile customers (69,887,000 including associated companies), 7,064,000 fixed telephony customers (7,688,000 including associated companies) and 2,263,000 internet customers (2,331,000 including associated companies). The number of employees was 28,175.
Outside its home markets, TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange. Net sales from January-December 2005 amounted to SEK 87.7 billion.
About ChangingWorlds
ChangingWorlds is the market-leading provider of intelligent personalization and portal solutions for the wireless telecommunications industry. The company’s market leading ClixSmart™ platform includes advanced personalization technology, which reduces click-distance and drives ARPU (Average Revenue Per User) for wireless network operators.
ChangingWorlds has a proven track record in delivering carrier-grade wireless portal solutions and has deployed its award winning ClixSmart platform with over 40 wireless operators worldwide including TeliaSonera, Vodafone, O2, Mobilkom and Wataniya Telecom. Founded in 1999 and privately owned, ChangingWorlds employs over ninety highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).
ChangingWorlds is shaping the future of the mobile internet.
Read one of our expert White Papers to learn more about our cutting edge mobile portal, profiling and content discovery solutions and thought leadership in this area.
