03-09-2007 ChangingWorlds' New Business Intelligence Tool Enables Mobile Operators to Create Effective Promotions to Drive Portal Usage

 

Dublin, Ireland and Dubai, UAE, Monday, September 3rd 2007 –

ChangingWorlds the market-leading provider of intelligent personalization and mobile portal products to mobile operators, today announced the latest addition to its ClixSmart Intelligent Portal Platform, an advanced mobile subscriber and portal usage reporting tool called ClixSmart Business Intelligence Manager (BIM).

 

ClixSmart BIM provides the in-depth business intelligence required to leverage the full revenue potential of mobile portals enabled by ClixSmart. The product was officially launched at the annual 3G conference & exhibition for the Middle East & Gulf region held in Dubai, 3G MEG.

 

Leveraging ChangingWorlds’ expertise in personalized content discovery and subscriber profiling, ClixSmart Business Intelligence Manager is a powerful management tool that provides mobile portal teams with the insight they need to run proactive campaigns and promotions to drive usage of and revenues from their mobile portals. Since the inception of ChangingWorlds, the company has championed and pioneered the need for intelligently personalized delivery of content to ensure the success of the mobile internet. It has also developed the most sophisticated profiling techniques to enable mobile operators to build unrivalled knowledge on subscriber behaviour. This has led to the development of ClixSmart Business Intelligence Manager, which leverages this knowledge to input into the development of mobile marketing campaigns and improvements of the mobile portal.

 

ClixSmart BIM measures critical portal key performance indicators (KPIs) such as the number of unique portal visitors, most popular portal content items, top ranked handset models, portal entry and exit points, churn and potential churn trends. For those mobile operators using ChangingWorlds ClixSmart personalization, it also includes reports on detailed activity by personalization status.

 

Portal KPIs are presented in a graphical format via a series of intuitive web based dashboards, providing the mobile operator with ‘one-click access’ to key portal metrics. An Executive Summary dashboard presents the top KPIs enabling busy executives to easily monitor overall portal performance.

 

Speaking today, David Moran CEO of ChangingWorlds said “Understanding the customer is key to delivering a differentiated and compelling mobile internet service. Therefore, marketing executives and mobile portal managers need in-depth and current business intelligence on usage trends to facilitate timely and informed decision making. With powerful reporting and data visualization, ClixSmart BIM delivers the comprehensive business intelligence needed to drive targeted marketing initiatives that optimize customer engagement, build loyalty and drive revenue increases from mobile portals.”

 

ChangingWorlds has continued to lead the path for personalized mobile content discovery and advanced profiling techniques to deliver innovative personalization and business intelligence solutions for mobile portals. This latest addition to the ClixSmart suite of products will ensure that mobile operators can improve their mobile internet strategies and drive portal revenues by using in-depth and up-to-the-minute portal usage feedback to build effective portal promotions.

 

Ends

 

About ChangingWorlds
About ChangingWorlds ChangingWorlds is the market-leading provider of intelligent personalization and wireless portal products to the telecommunications industry. Based on advanced artificial intelligence technology, the company’s ClixSmart™ Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the wireless internet, resulting in greater ARPU (Average Revenue Per User) for the network operator.
Proven in market as a high-performance, scalable and carrier-grade wireless portal solution, ClixSmart is used by over 40 wireless operators worldwide including Celcom Malaysia, Hong Kong CSL, O2, TeliaSonera and Vodafone Group. ChangingWorlds was founded in 1999 and is privately owned. The company now employs over one hundred highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).

 

Press Contact:
Kathrina Gallogly
Marketing Manager
ChangingWorlds Ltd.
Tel: +353-1-4359806
Mobile: +353-87-2797362
Email: kathrina.gallogly@changingworlds.com

 

 

 

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