13-02-2006 Wataniya Telecom launch 'GoDo' mobile portal with ClixSmart
Barcelona, Spain, Monday February 13th, 2006 – ChangingWorlds®, the market leading provider of intelligent personalization technology, announced that Wataniya Telecom has launched its new ‘GoDo’ Mobile portal on the ClixSmart™ Intelligent Portal Platform.
Wataniya’s exciting GoDo mobile internet service offers a wide range of compelling content including: ringtones, games, wallpapers, greeting cards and the latest news and entertainment services to Wataniya’s subscribers in Kuwait.
ClixSmart provides Wataniya with a sophisticated and intelligent multi-portal management solution, which enables Wataniya to easily administer Arabic and English language versions of the GoDo portal. ClixSmart’s ‘one-click’ publishing capabilities minimise time-to-market, enabling Wataniya to rapidly launch new content services whilst its advanced content collection capabilities enable Wataniya’s content partners to dynamically upload new services to the GoDo portal in real time.
ClixSmart uses ChangingWorlds’ advanced artificial intelligence technology to offer a personalized mobile portal for each individual subscriber, which enhances the user experience for GoDo customers enabling them to quickly reach relevant and compelling services.
ClixSmart’s personalized content discovery features such as intelligent navigation, dynamic content teasers, targeted mobile campaigns and intelligent associations raise user awareness of services on the GoDo portal and stimulate increased portal traffic for Wataniya.
ClixSmart’s intelligent device profiling and rendering capabilities ensure that content is optimally presented on each individual user’s handset. Content inappropriate for device or the user is automatically filtered out, thereby enhancing quality-of-service and ensuring the best possible user experience to Wataniya’s subscribers.
"Wataniya is continuously looking to provide customers with the latest innovations and highest standards in mobile services”, said Harri Koponen, General Manager and CEO, Wataniya Telecom. “We have been greatly impressed with how quickly we have launched our new flagship GoDo portal service using ChangingWorlds’ ClixSmart solution. It opens an exciting world of compelling services for our customers by providing them with an outstanding user experience, bringing personalized entertainment, information and news to their mobile devices."
“We are delighted to have contributed to the success of the GoDo portal and to assist Wataniya in continuing to deliver innovative services to its customers”, commented Luke Conroy, CEO of ChangingWorlds. “Using ClixSmart, Wataniya have developed a compelling and ´sticky´ mobile portal service that will excite their subscribers and generate a rapid return on investment for Wataniya.”
About Wataniya
Launched in December 1999, Wataniya Telecom is Kuwait’s first privately owned operator and has been a driving force in increasing the mobile communications market penetration in Kuwait to over 93 percent of the population; one of the highest penetration rates in the region.
With operations in Kuwait, Iraq, Tunisia, the Maldives, Saudi Arabia and Algeria, Wataniya is actively expanding its presence within the MENA (Middle East North Africa) region as well in Asia. Serving over 6 million customers in its operations, Wataniya has built its success on bringing the latest communications services and capabilities to create high growth markets where people are able to work and entertain themselves in new ways using mobile communications technologies, backed by strong customer service and great value.
Wataniya Telecom has upgraded its network significantly in the course of 2005 and it is now one of the world’s most technologically advanced and capable mobile networks.
About ChangingWorlds Ltd.
Founded in 1999, ChangingWorlds is the market-leading provider of Intelligent Mobile Portal solutions. The company’s market leading ClixSmart Intelligent Mobile Portal platform offers a sophisticated colour portal solution for network operators, which increases portal traffic, reduces time-to-market with new services, minimises portal management overheads and drives ARPU (Average Revenue Per User) growth for mobile network operators.
ChangingWorlds has a proven track record in delivering carrier-grade Intelligent Mobile Portal solutions and has deployed the award winning ClixSmart platform with over thirty mobile network operators worldwide including Vodafone Group, O2, TeliaSonera and Mobilkom Groups.
ChangingWorlds is a privately owned company and employs over seventy highly qualified staff engaged in developing its leading edge products. Headquartered in Dublin, Ireland, the company also has offices in (Malaysia) Kuala Lumpur and San Francisco (USA).
ChangingWorlds is shaping the future of the mobile internet.
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