14-06-2005
ChangingWorlds offers Asian Wireless Operators a unique personalized content discovery solution
CommunicAsia, Singapore, June 14th, 2005 – ChangingWorlds®, the market leading provider of intelligent personalization technology for wireless telecommunications operators, today launched its ClixSmart™ Intelligent Mobile Portal platform on the Asian market. The company also this week opened its first Asian office in Singapore and plans to establish further offices throughout Asia over the coming months.
ClixSmart personalizes the operator’s portal structure for each individual subscriber, so users have a ‘personal portal’, which automatically adapts to their behavior by promoting the most relevant services closer to the portal home page. ClixSmart’s intelligent navigation technology enhances portal usability and reduces the time subscribers spend in accessing content that matches their interests. ClixSmart also improves content discovery using dynamic teasers and intelligent personalized marketing campaigns to grow service awareness, stimulate increased usage and drive up wireless data revenues.
“ChangingWorlds has enabled Vodafone to exploit the revenue potential of Vodafone live!,” said Fergal Kelly, CTO of Vodafone Spain. “ClixSmart’s personalization and intelligent content navigation features bring relevant services closer to our Vodafone live! customers and are key enablers for increasing traffic on Vodafone live!.”
ClixSmart’s automated multi-portal management features also reduce portal administration overheads and minimize time to market with new portal services. It seamlessly integrates external third party content services into the portal structure, extending the benefits of personalization and ensuring the look-and-feel, branding and user experience remain consistent across the entire portal. ClixSmart also optimizes content delivery and presentation on the subscriber’s handset by automatically recognizing the subscriber’s device type and rendering the content to fully exploit the capabilities of the device.
“ClixSmart made an immediate positive impact on service usability and helped to reduce click-distance™,” said Kieran Mahon, media development manager at Vodafone Ireland.
Recognizing ChangingWorlds’ unique proposition, leading industry analyst IDC recently highlighted the company as one of ‘ten emerging wireless players to watch in 2005’. “ChangingWorlds impressed IDC with its innovative approach to the market by identifying how and why users desire content and then delivering a simple and customized experience to meet their needs,” said Scott Ellison, program director, Wireless and Mobile Communications at IDC.
“The widespread use of advanced mobile data services throughout Asia presents a wonderful opportunity for ChangingWorlds,” said Vincent Ryan, VP sales and marketing at ChangingWorlds. “Our ClixSmart intelligent personalization technology is proven to increase ARPU and will enable operators in Asia to release the untapped revenue potential of the mobile internet.”
About ChangingWorlds Ltd.
ChangingWorlds is the market-leading provider of Intelligent Mobile Portal solutions. Incorporating unique intelligent navigation and service personalization technologies, our award-winning ClixSmart multi-access portal solution is deployed with over 20 mobile network operators, in 19 countries worldwide.
The ClixSmart Intelligent Portal Platform combines ChangingWorlds unique intelligent navigation and service personalization technologies with sophisticated colour portal management capabilities. ClixSmart’s intelligent portal management capabilities also improve operational efficiencies, minimise overheads and reduce the complexities involved in managing third party content partners. In addition, ClixSmart's device profiling solution optimises content presentation on the handset. It supports all WAP 1.0, WAP 2.0 and 3G mobile devices enabling subscribers to benefit from the latest advances in handset technology.
Independent user trials conducted by our customers on live ClixSmart deployments have proven that ClixSmart enhances portal usability and increases data service usage, resulting in significant revenue gains for network operators.
ChangingWorlds is shaping the future of the mobile internet.
Read one of our expert White Papers to learn more about our cutting edge mobile portal, profiling and content discovery solutions and thought leadership in this area.
