19-06-2007 ChangingWorlds launches with leading Malaysian operator Celcom
CommunicAsia, Singapore, Wednesday June 20th, 2007 – ChangingWorlds®, the market leading provider of intelligent wireless portal platforms and personalization solutions for wireless network operators, today announced that leading Malaysian operator Celcom has launched its mobile portal on the ClixSmart Intelligent Portal Platform.
ClixSmart provides Celcom with a feature rich, advanced portal management solution, which enables Celcom to increase efficiencies in the management of its portal. ClixSmart’s intuitive ‘one-click’ publishing capabilities enable Celcom to rapidly launch new content services to the portal with minimal time-to-market.
As part of this deployment, ClixSmart also provides Celcom with content delivery and rendering features which ensure that services are optimally presented on each customer’s handset, thus providing the best possible end-user experience.
Speaking today, Zalman Aefendy Zainal Abidin, senior vice president of marketing from Celcom said, “With ClixSmart, we will have a powerful tool that enables us manage our mobile portal in a highly sophisticated manner. We can now easily keep the portal updated with fresh content that will enhance the end user experience. We are committed to developing and enhancing our mobile portal so that it will increase data usage which in turn increases our revenue.”
Vincent Ryan, VP of sales and marketing at ChangingWorlds added, “ChangingWorlds is delighted to announce our latest deployment with Celcom, the leading Malaysian operator. At ChangingWorlds we enable operators to deliver the most sophisticated mobile portals with our advanced portal and device management and unrivalled content personalization and profiling techniques. Leading operators such as Celcom are committed to delivering the best possible mobile internet experience, which is exactly what our ClixSmart technology delivers.”
ChangingWorlds is exhibiting at CommunicAsia 2007 in Hall 2, Stand #2J3-01, Ireland Pavilion from June 19th to 22nd, 2007.
About Celcom
Celcom (Malaysia) Berhad is now the country's most experienced and premier mobile cellular telecommunications company with 6.2 million customers. It currently has the widest network coverage covering 97% of the populated areas in the country. We were the first to launch the 3G service in Malaysia and have the widest 3G coverage in the country.
Celcom also offers international roaming service in 119 countries over 306 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 019 and 013 access codes. For more information on Celcom, log on to http://www.celcom.com.my
About ChangingWorlds
About ChangingWorlds ChangingWorlds is the market-leading provider of intelligent personalization and wireless portal products to the telecommunications industry. Based on advanced artificial intelligence technology, the company’s ClixSmart™ Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the wireless internet, resulting in greater ARPU (Average Revenue Per User) for the network operator.
Proven in market as a high-performance, scalable and carrier-grade wireless portal solution, ClixSmart is used by over 40 wireless operators worldwide including Celcom Malaysia, Hong Kong CSL, O2, TeliaSonera and Vodafone Group. ChangingWorlds was founded in 1999 and is privately owned. The company now employs over one hundred highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).
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