20-06-2007 Network operators deliver personalized mobile adverts with ClixSmart AdPersonalizerT

 

CommunicAsia, Singapore, Wednesday June 20th, 2007 – ChangingWorlds®, the market leading provider of intelligent wireless portal platforms and personalization solutions for wireless network operators, today announced the launch of its ClixSmart AdPersonalizer mobile advertising platform.

 

ClixSmart AdPersonalizer is the latest addition to the company’s ClixSmart product family and provides an intelligent mobile advertising platform that enables mobile network operators to unlock the revenue potential of mobile internet advertising by delivering highly targeted, personalized and relevant adverts to their subscribers.

 

ClixSmart AdPersonalizer leverages ChangingWorlds artificial intelligence and personalization technologies to ensure that advertising campaigns are relevant to each individual mobile subscriber. It generates targeted and personalized adverts that grab subscribers’ attention, thus increasing ad click-through rates and driving up revenues for network operators and advertisers.

 

Supporting multiple advertising strategies and segmentation policies, ClixSmart AdPersonalizer enables advertisers to finely target their advertising campaigns. It ensures that adverts are relevant by matching them with each individual subscriber’s interests and behavioural profile, thus providing the best possible user experience. It also leverages supplementary subscriber information, if available, such as: subscriber demographics, context, location, handset capabilities and tariff plan to assist in targeting the right subscriber with the right advertisement at the right time.

 

“The success of mobile advertising will depend on relevance. Targeting adverts according to the preferences of individual subscribers will lead to increased adoption and satisfaction rates for subscribers and will drive up penetration and click-through rates for advertisers”, said Professor Barry Smyth, chief scientist and co-founder of ChangingWorlds. “ChangingWorlds understands relevance. We have delivered many billions of personalized mobile page impressions using our ClixSmart personalization technology to significantly increase mobile data revenues for more than forty network operators around the world. In a similar manner, ClixSmart AdPersonalizer will help our customers to unlock the revenue potential of mobile advertising.”

 

ClixSmart AdPersonalizer’s intuitive advertising management capabilities enable advert spaces to be easily managed and launched instantaneously using ClixSmart’s ‘one-click’ publishing capabilities. Its intelligent, rules-based policy engine provides personalized advert selection, rotation and frequency capping to optimize ad inventory and prevent over-advertising. In addition, ClixSmart AdPersonalizer provides detailed response tracking and reporting to enable advertisers to measure advertising effectiveness in real time and adapt their campaigns to achieve maximum impact.

About ChangingWorlds
About ChangingWorlds ChangingWorlds is the market-leading provider of intelligent personalization and wireless portal products to the telecommunications industry. Based on advanced artificial intelligence technology, the company’s ClixSmart™ Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the wireless internet, resulting in greater ARPU (Average Revenue Per User) for the network operator.

 

Proven in market as a high-performance, scalable and carrier-grade wireless portal solution, ClixSmart is used by over 40 wireless operators worldwide including Celcom Malaysia, Hong Kong CSL, O₂, TeliaSonera and Vodafone Group. ChangingWorlds was founded in 1999 and is privately owned. The company now employs over one hundred highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).

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