22-06-2006 ChangingWorlds announces latest release of ClixSmart Recommender product
CommunicAsia 2006, Singapore, Thursday June 22nd 2006, – ChangingWorlds, the market leading provider of Intelligent Portal Platforms and personalization solutions today announced the availability of release version 2.0 of its ClixSmart Recommender product, which offers new enhanced features to assist mobile internet users in discovering relevant and compelling content services.
ClixSmart Recommender leverages ChangingWorlds’ patented artificial intelligence and adaptive learning technology to enhance the content discovery process for mobile users. It combines implicit and explicit end-user feedback techniques to create a rich profile for each individual mobile internet user reflecting that user’s changing interests.
Offering a highly flexible and scaleable mobile content discovery solution, ClixSmart Recommender generates personalized recommendations based on a combination of the user’s profile, the user’s current browsing context, the preferences of the entire user community and the meta-data descriptors for the recommendable content items, for example: music genre, artist and album title.
"As the range of mobile content and services grows at a faster and faster rate, efficient content discovery is becoming a critical issue,” said Vincent Ryan, vice president of sales and marketing at ChangingWorlds. "ClixSmart Recommender offers a market-proven content discovery solution that will scale with the network operator’s subscriber growth. Our recommendation technology was first deployed to provide the world’s first intelligent personalized TV guide and recommendation service for Eircell, now Vodafone Ireland, and it is currently in operation with over thirty mobile operators worldwide.”
This latest release of the ClixSmart Recommender product introduces a range of new features such as: ‘Recommend-to-a-Friend’, which enables users to recommend content to other users; enhanced reporting capabilities which provide real time business intelligence for operators on service take-up and configurable recommendations strategies, which can be used by the operator to fine-tune recommendation accuracy.
“ClixSmart Recommender is an adaptive solution that learns with the subscriber to provide a personalized user experience and enhanced usability,” said Ryan. “It also creates valuable up-sell and cross-sell opportunities that drive up usage and ARPU (Average Revenue Per User) for the operator.
About ChangingWorlds
Founded in 1999, ChangingWorlds is the market-leading provider of intelligent personalization and portal solutions for the wireless telecommunications industry. The company’s market leading ClixSmart™ platform includes advanced personalization technology, which reduces click-distance and drives ARPU (Average Revenue Per User) for mobile network operators.
ChangingWorlds has a proven track record in delivering carrier-grade wireless portal solutions and has deployed its award winning ClixSmart platform with more than 30 mobile operators in over 25 countries worldwide including Vodafone, O2, TeliaSonera, Mobilkom and Wataniya Telecom. A privately owned company, ChangingWorlds employs over eighty highly qualified staff located in Ireland (Dublin), USA (San Francisco) and Malaysia (Kuala Lumpur).
ChangingWorlds is shaping the future of the mobile internet.
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