22-07-2005 ClixSmart to power TeliaSonera's SurfPort unified portal service
ClixSmart Intelligent Portal Platform will enable an improved SurfPort mobile Internet portal for TeliaSonera.
Dublin, Ireland, July 22nd, 2005 – ChangingWorlds®, the market leading provider of intelligent personalization technology for mobile telecommunications operators, today announced that TeliaSonera have selected the ClixSmart™ Intelligent Portal Platform to power its SurfPort™ unified Mobile Internet Portal which offers a wide range of compelling content including: news, sports, email and the latest music and entertainment content to ten and a half (10.5) million TeliaSonera subscribers in the Nordic and Baltic countries.
TeliaSonera selected ClixSmart because of its modular architecture, scalability and ease of integration with TeliaSonera’s existing infrastructure. ClixSmart’s multi-portal management capabilities will enable TeliaSonera to roll out a centrally hosted portal, supporting multiple languages, with distributed management across seven countries, including Sweden, Finland, Denmark and Norway.
ClixSmart’s personalized content discovery features such as intelligent navigation, dynamic content teasers, targeted mobile campaigns and intelligent associations will increase user awareness of services on SurfPort and stimulate greater service take-up. ClixSmart uses advanced artificial intelligence techniques to offer a personalized mobile portal for each individual subscriber, which will enhance the user experience for SurfPort subscribers and enable them to quickly reach the most relevant services.
ClixSmart’s intelligent profiling engine will provide TeliaSonera’s marketing team with an invaluable source of business intelligence information and real time reports on portal usage. ClixSmart will also minimize TeliaSonera’s time to market with new services and reduce its portal management overheads by automating portal administration and providing a unified process flow for TeliaSonera’s content providers, which will enable them to dynamically upload new services to the SurfPort portal with maximum efficiency.
“TeliaSonera has selected ChangingWorlds to ensure that we offer our customers the best possible user experience on SurfPort. The functionality provided by ChangingWorlds will allow a more dynamic portal that adapts itself to the unique needs and interests of each individual”, stated Martin Vendel, Senior Vice President at TeliaSonera, responsible for SurfPort roll-out.
“ChangingWorlds is delighted to be working with TeliaSonera in launching its new unified portal across seven countries”, said Vincent Ryan, VP of Sales and Marketing at ChangingWorlds. “ClixSmart will enable TeliaSonera to launch a compelling and differentiated mobile internet service which will offer the best possible user experience and drive up ARPU whilst minimising overheads and optimising TeliaSonera’s return on investment.”
About TeliaSonera
TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of December 2004 TeliaSonera had 15,411,000 mobile customers (51,359,000 incl. associated companies) and 8,312,000 fixed telephony customers (8,943,000 incl. associated companies) and 2,017,000 internet customers (2,056,000 incl. associated companies). Outside the home markets TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm Exchange and the Helsinki Exchanges.
About ChangingWorlds Ltd.
ChangingWorlds is the market-leading provider of Intelligent Mobile Portal solutions. The company’s market leading ClixSmart Intelligent Mobile Portal products offer a sophisticated colour portal solution for network operators which enhances the user experience of the Mobile Internet, helps to increase subscriber usage and stimulates increases in ARPU.
ChangingWorlds has a proven track record in delivering carrier-grade Intelligent Mobile Portal solutions and has deployed the award winning ClixSmart platform with over twenty mobile network operators worldwide including Vodafone Group, O2 and Mobilkom Group.
ClixSmart’s advanced personalization technology automatically improves portal usability by personalizing the wireless portal menu structure for each individual user, enabling subscribers to quickly navigate to the services most relevant to their needs. Results from ChangingWorlds’ customers show that ClixSmart can stimulate increases of up to 40% in mobile data usage, resulting in significant portal revenue growth.
ClixSmart’s sophisticated multi-portal management capabilities also reduce portal administration overheads and remove the complexities involved in managing third party content partners. ClixSmart also includes an intelligent device profiling and rendering solution, which ensures that content is optimally presented on the user’s device, enabling mobile subscribers to derive optimum benefit from the latest advances in handset technology.
ChangingWorlds is shaping the future of the mobile internet.
Read one of our expert White Papers to learn more about our cutting edge mobile portal, profiling and content discovery solutions and thought leadership in this area.
