27-09-2005 ChangingWorlds opens new US office
ClixSmart will increase ARPU for North American Wireless Carriers
CTIA, San Francisco, USA - September 27th, 2005 – ChangingWorlds®, the market leading provider of intelligent wireless portal solutions, today announced the opening of a new office in San Francisco, California to meet the needs of Wireless Internet Service Providers throughout North America.
“Establishing our new sales and support office in the United States marks a major milestone for ChangingWorlds. It is an important part of our customer focused strategy to offer local sales and support to our customers in North America and will provide the springboard for us to rapidly expand our business development activities throughout the region.” said Vincent Ryan, VP of sales and marketing at ChangingWorlds.
The ClixSmart™ Intelligent Portal Platform is based on ChangingWorlds’ unique personalization technology. It offers a modular, end-to-end wireless portal solution for wireless carriers, enabling them to rapidly launch a compelling wireless internet portal, which will offer sustained competitive advantage and differentiate them from their competitors.
ClixSmart automatically reduces portal navigation time by promoting the most relevant services closer to the portal home page so that each individual subscriber is presented with his or her own ‘personal portal’. ClixSmart’s intelligent content discovery features, including dynamic teasers, intelligent recommendations and personalized mobile marketing campaigns, raise subscriber awareness of services on the portal.
The rich personalized user experience provided by ClixSmart increases subscriber satisfaction, stimulates increased portal traffic and drives up ARPU. “ClixSmart made an immediate positive impact on service usability and helped to reduce click-distance™,” said Kieran Mahon, media development manager at Vodafone Ireland.
ClixSmart’s high-performance intelligent rendering and transcoding engine optimizes content presentation on the user’s handset and ensures a high quality experience for the subscriber. In addition, its intuitive multi-portal management and ‘one-click’ publishing capabilities minimize time-to-market and reduce portal administration overheads for wireless carriers.
Recognizing ChangingWorlds’ unique proposition, leading industry analyst IDC recently highlighted the company as one of ‘ten emerging wireless players to watch in 2005’.
“ChangingWorlds impressed IDC with its innovative approach to the market, by identifying how and why users desire content and then delivering a simple and customized experience to meet their needs,” said Scott Ellison, program director, Wireless and Mobile Communications at IDC.
About ChangingWorlds Ltd.
ChangingWorlds is the market-leading provider of Intelligent Mobile Portal solutions. The company’s ClixSmart Intelligent Mobile Portal platform offers a sophisticated colour portal solution for wireless carriers, which enhances the user experience of the Mobile Internet, drives up portal usage and stimulates significant growth in portal ARPU.
With a proven track record in delivering carrier-grade wireless portal solutions, ChangingWorlds has deployed its award winning ClixSmart product range with over twenty wireless network operators worldwide including Vodafone Group, O2, TeliaSonera and Mobilkom Group. Results from ChangingWorlds’ customers show that ClixSmart has increased mobile data usage by up to 30%, resulting in significant growth in wireless internet revenues.
ChangingWorlds is shaping the future of the mobile internet.
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