Your portal can be a powerful revenue driver, but only if it’s easy for your customers to find the information and services they’re interested in.  You have a large customer base that’s willing to spend time and money on immediate access to personalized content.  And you have partners and advertisers that want to market to them.
But, a one-size-fits-all portal won’t drive usage and consumption – it will only lead to a mediocre experience and money left on the table.

Adoption of the mobile internet remains low, and subscribers prefer to search and consume off-portal because they can’t find relevant content on-portal fast enough.

Consumers also continue to use self-directed services more and more, creating cross-sell opportunities.  But…what are you doing to realize commerce revenues from your self-care and account management pages?

To drive data usage and realize new revenue streams, invest in personalizing your portal and extending a satisfying, consistent customer experience across all screens.  Amdocs Interactive has the Portal & Self-Service solutions and expertise to help you realize this vision.