ChangingWorlds are world leaders in the development and provision of intelligent personalization techniques for mobile operators. Our world-class expertise in subscriber business intelligence, personalization and artificial intelligence for mobile portals is reflected in the impressive collection of published and award-winning white papers on our implementations of advanced personalization techniques and artificial intelligence in a mobile environment.

 

See below for a selection of ChangingWorlds white papers.

 

The Truth About Relevance

This paper examines what exactly is relevance and how can it be measured? This is a key question in the quest for personalization, a key enabling technology for effective information supply, particularly over mobile portals. True relevance demands that we understand the inherent preferences of individual users as well as their context and this demands a fundamentally different approach to the relevance of content in a mobile environment.

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From Banner Adverts to the Long Tail – How to Implement Mobile Advertising that Works

Recently there has been significant interest in the potential of mobile advertising as an exciting new advertising medium with a number of distinct advantages over more conventional forms of online advertising, as well as a few significant disadvantages. In this white paper we will focus on the increased potential for personalized advertising solutions for the mobile market and we will differentiate between superficial personalization using only demographics and simple profiles and true, in-depth personalization using implicit mobile portal behaviour analysis. We will argue that while personalization may be viewed as somewhat of a luxury in the conventional world of online advertising, it is an absolute necessity in the mobile sector, as subscribers jealously guard the limited screen-space available on mobile devices from spam.

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Intelligent Content Discovery on Mobile Portals

This white paper highlights ChangingWorlds vision of Intelligent Content Discovery for mobile portals which it sees as a very important and key strategy to pursue and to realize the success of mobile data and its revenue potential for the operator. This paper explores key methods underpinned by artificial intelligence technology that provide complete, automated and personalized content discovery services for subscribers.

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Intelligent Marketing with Mobile Portals

Mobile operators around the world have invested heavily in building their mobile portals, with access to endless content and services. Moreover they have also invested heavily in advertising their mobile portals. While this has certainly created awareness of data services, there remains a strong need to promote the data and services available on these portals in a more effective and proactive manner. New marketing business models such as Intelligent Mobile Marketing responds to these needs by addressing an individual user’s personal preferences and interests in mobile promotional campaigns.

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Intelligent Navigation on Mobile Portals

This paper addresses the issues faced by mobile operators and how through intelligent navigation, these issues can be addressed. ChangingWorlds believes that Intelligent Navigation can address many of the problems faced by operators, in particular the issues of Click-Distance and content optimization. Intelligent Navigation is a system by which any menu hierarchy is adapted to meet the needs and interests of the individual user reducing the navigation distance to relevant menu items.

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WHITE PAPERS

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PUBLISHED PAPERS

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CLIENT CASE STUDIES

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